Exceeding all of our customers’ expectations is a daily objective at Progressive Countertop
Each granite, quartz or soapstone countertop we deliver to our customers is created with our company mandate in mind: to always act with integrity, dedication and a goal to achieve excellence.
Going above and beyond for each and every customer is our commitment along with ensuring that the process of installing a new countertop in your home or business is stress-free, enjoyable and easy!
Our slogan shows how we want to ensure you get a custom-made countertop just as you would expect: each one is uniquely designed to give you “your colour, your cut, your style!”
- SELECTION – Our Professional Stone Selection Service is second to none, offering a wide variety of high quality products to choose from. Find out more!
- DESIGN SERVICES – We will work with you to ensure your stone choice matches your new room design or your existing décor. We’re here to help you, even before you choose your stone, to ensure you have an enjoyable decorating experience.
- INSTALLATION/THE FINISHING TOUCH – Timely and professional installation by friendly and professional staff are important in something as important to your everyday life as a countertop. Find out more!
Progressive Countertop is a leading supplier of quality granite and quartz countertops in Southwestern Ontario. With showrooms in Strathroy and London, their customer base extends across Southwestern Ontario. Customers include residential homeowners, home builders and some of the best kitchen and bath contractors in the industry.
Progressive Countertop was established in 2005 when brothers Howard and Chuck Wilton diversified their father’s business, Strathroy Glass (est. 1946). By Progressive Countertop’s 10th anniversary, staff, product selection and customers had reached a new high. Innovation in quartz products, and manufacturing technology expanded the demand for hard-surface countertops in both residential and commercial markets. Combined with their exclusive distribution rights for Cambria Quartz surfaces, the company continued to expand and grow with a reputation for quality work and products.
Today, Progressive Countertop has close to 50 staff, including installers and fabricators, and carries over 300 granite and quartz products. Progressive Countertop believes strongly in exceeding customer expectations and in growth through partnership. In the summer of 2022, investment firm AD Capital joined the team to assist with taking the company to the next level. AD Capital Principals, Dave Sidhu and Ankit Kamboj work closely with Howard Wilton and his nephew Dana Wilton (son of Chuck Wilton who is retiring this year). As Progressive Countertop continues its growth, their goal is to ensure customers receive the highest level of service, integrity and reliability – everything they’ve come to expect from a family-run business.
Progressive Countertop believes strongly in supporting communities – they see it as a natural extension of the homeowners and businesses they work with. Some of the highest-profile community projects include a dozen years supporting the Dream Lottery and London’s hospitals.
- Accredited Member of the Better Business Bureau
- London Home Builders Association
- Stone Fabricators Alliance
We haven’t forgotten our humble beginnings1. What was your first year like? We were still doing glass (Strathroy Glass) so it was very exciting to enter into something completely different. We had a lot of existing infrastructure and amazing staff, but a much different product – every piece of glass looks the same and every piece of granite is unique. 2. How has your business changed and grown since then? We initially had one machine, one truck, one template, one processor and so forth. We had four staff total and a dozen different granite collections. Now we have two full time template staff, two processors, four installation crews, and including Cambria we have about 300 different colours and designs. Our staff has grown from four to nearly thirty. In the beginning we started out doing business to business sales with Home Hardware, construction companies, and others. Now we meet with every end user or homeowner at some point in the process – which is very rewarding to be part of the entire process. 3. What has been the most important change in your business? Change is constant and we must keep up with new trends and designs to make sure we stay current and offer what our customers want. Additionally, keeping up with manufacturing and installation technology as it develops and progresses is critical. Cambria has played a huge role in keeping the designs current and exciting for our customers. 4. What was the biggest challenge your business had to overcome? It’s a good problem to have, but we’ve been growing so quickly that it can sometimes be difficult to keep all departments well-staffed. It’s very important to us to provide high quality service and we want to hire excellent people – which means the hiring and training process is something we take very seriously. We have a lot of staff who have been with us for seven or eight years and we value their contribution to the business so much that we always want to make sure our staff are happy and well-trained. 5. If you could go back ten years and give yourself a piece of advice, what would it be? Don’t jump to conclusions on people’s decisions – no micro-managing, trust your staff and trust that they know what they’re doing – you trained them after all! Those are the people who deal with customers on the ground every single day and they learn a lot from that interaction. 6. What is different in today’s market vs ten years ago? Granite and Quartz are used a lot more commonly than they used to be – everywhere from entry level houses and condos to high end luxury homes. 7. How have consumer choices changed since your business began? Innovation in the quartz world has opened the door to a larger variety of designs. Granite designs have also changed in minor ways such as a wider variety of colour – which comes with the growth of the granite industry. People are becoming bolder and more adventurous and there is a wide variety of aesthetics that are constantly evolving. We want to have something for everyone. 8. What does it take to stay in business for 10 years? Good people. It would be impossible to achieve the growth we have without having good folks out there dealing with our customers on a daily basis. 9. What lessons for life can you take from your business? Mistakes are going to happen and not everyone does things the way that I think is right – and you have respect that. Most of the time with decisions there’s a reason that person made that decision and you have to trust their judgement. Things aren’t always going to be perfect, if we make a mistake we have to make sure we take the right steps to correct it. Be prepared for the unexpected and deal with problems as they arise. It does no good to procrastinate in order to move on to the next task – your problem will still be right there waiting for you later. 10. Where do you see Progressive Countertop ten years from now? I’d be happy to have another ten years like the last ten years – with good people around us and steady growth. Our main priority is delivering a quality service and product and if we can keep doing that for another ten years, the growth and all the rest will look after itself.
Community matters to Progressive Countertop
At Progressive Countertop we believe in supporting and participating in projects and organizations that help to shape a community into the kind of place where we all like to live. We believe in being a part for the communities we serve: Strathroy, London, Middlesex County and beyond. Below is a list of charities, sponsorships and community events that we are happy to be a part of!